OUR STORY
Elegaya is the essence of elegance through simplicity. We believe that true luxury doesn’t require excessive adornment, but is found in what is pure, refined, and essential. Each piece in our collection is a tribute to elegance achieved effortlessly, highlighting the beauty in simplicity.
Born from years of experience in designing caftans, at Elegaya, we specialize in creating unique pieces, meticulously crafted in our own atelier. These creations combine the majesty of traditional caftans with a modern, minimalist touch, perfect for the woman who values understated elegance.
Every Elegaya garment is a work of art, designed to offer you a daily experience of luxury. The carefully selected fabrics, paired with clean and elegant designs, ensure that our pieces are perfect for any occasion, from special events to everyday wear. The flow of our caftans and dresses reflects the grace and lightness of the wearer, always with a focus on comfort and elegance.
Our collection is designed for the modern woman who seeks fashion that speaks to her personality without the need for excess. With flowing cuts that gently embrace the body, our garments provide confidence and style with every step.
At Elegaya, simplicity is not just a style; it’s a fundamental principle. We believe that less is more, and that true elegance lies in the essential. Welcome to Elegaya, where each piece is a celebration of subtle luxury and timeless elegance.
FOUNDER
Ikram Karrich El Harrak is a Moroccan-Spanish designer and the founder of Elegaya, a fashion brand that emerged as a natural evolution of her career in caftan design. After years leading Kaftan Elegance, a well-established label in the sector, Ikram felt the need to create a more contemporary and refined.
Elegaya embodies the best of both worlds: the cultural richness of traditional Moroccan attire and the minimalist elegance of contemporary fashion. From her atelier, Ikram transforms the art of the caftan into modern, fluid garments designed for women who appreciate sophistication in its most essential form.
Her philosophy, "elegance in simplicity" guides every design, fabric choice, and detail. Creativity is at the heart of her process, shaping collections that combine aesthetics, comfort, and a clear identity. Modesty, present in all her pieces, is not seen as a constraint but as a conscious way of dressing with style, respect, and personality.
Elegaya is the result of this vision: fashion that bridges tradition and modernity with serene, feminine, and timeless elegance.
For more information and to explore her collections, you can visit Elegaya's official website at www.elegaya.com or follow the brand on Instagram at @elegaya.